An R&D Labrat called me today with a unique problem.
Seems he gave a package to the mail room which, in turn, gave it to a trucking company. All well and good except the destination was Venezuela.
Trucks don't go to Venezuela. Not from the US.
I'm surprised the trucker even accepted the freight. In fact, they got all the way to California (from the East Coast) before they realized their eighteen wheeler did not magically turn into a boat.
The Labrat for his part was thoroughly flummoxed to learn the package was undeliverable.
I could really rib him at this point. He's got advanced degrees, can do high math (whereas I am lucky if I can balance my checkbook), and has a few patents to his name. Surely someone so smart wouldn't make such a dumb mistake.
But it's not the Labrat who's dumb,it's that the domestic paradigm has people so brainwashed, they can't think outside the box let alone outside the country.
What else are organizations missing in their efforts to go global?
A lot.
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